“I like to compete. From my beginnings in swimming in Donostia/San Sebastian to sailing the waters of the wine and spirits industry as the founder of Tradewinds, I thrive in reaching far and wide. My passion is discovering the rare family-owned wine, beer and cider producers around the world to bring them to the DC Metro area, something that I’ve been doing for the better part of a decade.”
"My passion is entrepreneurship, and I have the scars to prove it. I've headed multiple businesses that, today, find themselves traversing an exciting growth curve. Starting and establishing companies is a rough contact sport, but the rewards are limitless. At some point, when the going gets tough, you have to reach back and find grounding in your fundamental convictions. Why am I doing what I'm doing? I got involved with Tradewinds because of my long-held interest in wine, the glamour of the industry, and the fact that it is such an ancestral, passionate craft."
"We all crave authenticity, but much of what people see around them — the products and marketing that constantly bombard us — is not genuine. With my work, I aim to bring art's heightened sensibility and truth into the world of branding. I look to infuse my clients’ graphic and editorial expressions with courage and authenticity. I've been doing it for 20 years at agencies big and small, and currently I head my own creative practice besides helping Tradewinds renew and extend their brand."
"I have always had a keen interest for history and I love wine and promoting it because it is so much more than just a drink, but rather a reflection of the history, culture, people and the region where it comes from. I am also driven by challenges and have encountered them at various levels and learned a great deal working in six countries, promoting not only wine but other food and beverage products in emerging economies."